Brand Concept

The beginning of Gokigen days
From now on, from here

The heroes of my favorite stories were light and majestic, flying, jumping, dancing, and taking any adversity as their ally while humming their favorite songs.
There may be many obstacles in the way of being yourself, but may you at least have yourself on your side.
From now on, from here, "from" is a brand that helps you start your own day.

from" is an online store that sells items designed by a Japan-based design company called nae Inc. that are designed by the company itself, as well as items that it helped to design, and that are linked to well-being.

We will offer items gently accompanying you at the beginning of your gokigen days.